Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
Karl Blanks; Ben Jesson
ISBN 10: 1544500513 ISBN 13: 9781544500515
Published by Conversion Rate Experts, 2017
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About this Item
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1544500513I4N00
Synopsis:
Most websites lose. Almost all of them.
Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them.
Others are successful at first, and then get crushed by competitors.
This book is about how to buck the trend—to make websites that customers love and that are outrageously profitable.
The unique methodology is based on the authors’ award-winning work growing many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you’ll get
- What successful web businesses do differently (and others get wrong)
- How to easily identify your website’s biggest opportunities
- A treasure trove of proven solutions for growing businesses
About the Author: Conversion Rate Experts (CRE) is the world's leading agency for conversion rate optimisation (CRO), a term that it coined in 2007. It has worked in over 80 different verticals, in 9 languages, and in 22 countries, helping optimise the profits of some of the world's biggest web companies, as well as many blue-chip enterprises, financial institutions, media companies, and fast growing start ups. CRE increases the profits of businesses scientifically by analysing their websites visitor, creating optimised pages, and then A/B testing them to measure the increases in sales. It has generated billions in revenue for its clients and double- triple-digit improvements are the norm.
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Bibliographic Details
Title: Making Websites Win: Apply the ...
Publisher: Conversion Rate Experts
Publication Date: 2017
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket