Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners
Language: English
Published by Independently published, 2019
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
£ 3.75
Quantity: 2 available
Add to basketItem description from seller
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Seller Inventory # 00103064335
- Title
- Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners
- Author
- Andrews, Gill
- Publisher
- Independently published
- Publication year
- 2019
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1706664680
- ISBN 13
- 9781706664680
- Series
- Book 1 of 2: Making Your Website Work
Take a shortcut to making your website work
Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books?
"Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website today to get more clients and sales.
It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory.
Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips.
Among other things, you’ll learn:
- How to spot (and fix) vague and self-centered copy
- How to sound trustworthy even without testimonials
- How to structure your homepage to make your message clear
- Why you should delete your Testimonials and FAQ pages
- Where to place call-to-action buttons to get more people to click
- What design mistakes get in the way of your message
This book is NOT for you if:
- You sell products, not services. The tips in this book are for the service provider websites: freelancers, consultancies, agencies, contractors, etc.
- Your website is already attracting a decent amount of leads. The only way to improve a website that's already working to some extend is to have it properly audited by a professional.
- A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message.
- A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers.
- A web designer who wants to design not only pretty websites but also websites that convert.
- A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.
"Synopsis" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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