Making Tobacco Bright (Paperback)

Language: English

Published by Johns Hopkins University Press, Baltimore, MD, 2018

142142522X / 9781421425221

Series: Book 15 of 27 - Johns Hopkins Studies in the History of Technology

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Paperback. How did Bright Flue-Cured Tobacco come to dominate the industry?In her sweeping history of the American tobacco industry, Barbara Hahn traces the emergence of the tobacco plants many varietal types, arguing that they are products not of nature but of economic relations and continued and intense market regulation. Hahn focuses her study on the most popular of these varieties, Bright Flue-Cured Tobacco. First grown in the inland Piedmont along the VirginiaNorth Carolina border, Bright Tobacco now grows all over the world, primarily because of its uniqueand easily replicatedcultivation and curing methods. Hahn traces the evolution of technologies in a variety of regulatory and cultural environments to reconstruct how Bright Tobacco became, and remains to this day, a leading commodity in the global tobacco industry. This study asks not what effect tobacco had on the world market, but how that market shaped tobacco into types that served specific purposes and became distinguishable from one another more by technologies of production than genetics. In so doing, it explores the intersection of crossbreeding, tobacco-raising technology, changing popular demand, attempts at regulation, and sheer marketing ingenuity during the heyday of the American tobacco industry. Combining economic theory with the history of technology, Making Tobacco Bright revises several narratives in American history, from colonial staple-crop agriculture to the origins of the tobacco industry to the rise of identity politics in the twentieth century. Combining economic theory with the history of technology, Making Tobacco Bright revises several narratives in American history, from colonial staple-crop agriculture to the origins of the tobacco industry to the rise of identity politics in the twentieth century. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Seller Inventory # 9781421425221

Title
Making Tobacco Bright (Paperback)
Author
Barbara M. Hahn
Publisher
Johns Hopkins University Press, Baltimore, MD
Publication year
2018
Condition
new
Binding
Paperback
Language
English
ISBN 10
142142522X
ISBN 13
9781421425221
Series
Book 15 of 27: Johns Hopkins Studies in the History of Technology

Grand Eagle Retail

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