Making Radio and Podcasts
Language: English
Published by Taylor and Francis Ltd, GB, 2022
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 52.33
Quantity: 1 available
Add to basketItem description from seller
Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programmes: news and current affairs, music, talkback, comedy and features, podcasts, as well as legal and regulatory constraints.With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations. This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries.…
Seller Inventory # LU-9781032020723
- Title
- Making Radio and Podcasts
- Author
- Steve Ahern
- Publisher
- Taylor and Francis Ltd, GB
- Publication year
- 2022
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1032020725
- ISBN 13
- 9781032020723
- Edition
- 4th Edition
- Item weight
- 630 grams
Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programmes: news and current affairs, music, talkback, comedy and features, podcasts, as well as legal and regulatory constraints.
With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations.
This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries.
"Synopsis" may belong to another edition of this title.
About the Author
Steve Ahern, OAM, has been in radio for over 40 years, working in all sectors of the Australian radio industry. He is currently the Head of the ABU Media Academy. Steve was previously Director of Radio at the Australian Film Television and Radio School and also ran his own international radio and new media training company, as well as radioinfo, a website for audio industry broadcast professionals.
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
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