Making Numbers Count: The art and science of communicating numbers

Chip Heath

ISBN 10: 1804996211 / ISBN 13: 9781804996218

Published by Penguin (Transworld) (edition ), 2024

About this Item

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Seller Inventory # 1804996211-11-1

Bibliographic Details

• Title: Making Numbers Count: The art and science of communicating numbers
• Publisher: Penguin (Transworld) (edition )
• Publication Date: 2024
• Language: English
• ISBN 10: 1804996211
• ISBN 13: 9781804996218
• Binding: Paperback
• Condition: Good

About this title

Synopsis

'Concise, breezy and pragmatic' Wall Street Journal

'Remarkably practical techniques for comprehending and communicating the maths that really matters’ Adam Grant

Until very recently, most languages had no words for numbers greater than five – anything from six to infinity was known as 'lots'. Understanding numbers is essential in the modern world, but we simply aren’t built to understand them.

What does 5GB of storage actually mean? (Two months of commutes, without repeating a song.)
What’s the size of a nucleus compared to a cell? (Imagine a bee in a cathedral.)
How much bigger is a billion than a million? (Well, a million seconds is twelve days. A billion seconds is…thirty-two years.)

Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to understand and communicate numbers with more transparency and meaning. Offering practical principles to help us imagine numbers at all scales, Making Numbers Count shows us how to transform them into concrete, vivid and meaningful messages so that we can make better decisions every day.

About the Author

Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Karla Starr (Author)
Karla Starr has written for O The Oprah Magazine, The Atlantic, Slate, Popular Science, the Guardian and the LA Times. She has appeared on CBS Sunday Morning. She is the author of Can You Learn to Be Lucky? and lives in Portland, Oregon.