The Making of a Name: The Inside Story of the Brands We Buy
Rivkin, Steve,Sutherland, Fraser
ISBN 10: 0195168720 ISBN 13: 9780195168723
Published by Oxford University Press, 2005
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hardcover
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About this Item
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Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_448304933
Synopsis:
A Ford by any other name--an insightful look at brand names
About the Author:
Steve Rivkin, the proprietor of the highly successful U.S. naming consultancy Rivkin & Associates, is the co-author of many books on branding, among them IdeaWise, The New Positioning, and Differentiate or Die, which have sold in the hundreds of thousands. A Canadian, Fraser Sutherland is the author of 11 books. As an editor he's been involved in major dictionary projects spread across three countries.
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Bibliographic Details
Title: The Making of a Name: The Inside Story of ...
Publisher: Oxford University Press
Publication Date: 2005
Binding: hardcover
Condition: Very Good
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The Making of a Name: The Inside Story of the Brands We Buy
Published by
Oxford University Press, 2004
ISBN 10: 0195168720
ISBN 13: 9780195168723
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780195168723. Seller Inventory # 9949628
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The Making of a Name: The Inside Story of the Brands We Buy
Published by
Oxford University Press, 2004
ISBN 10: 0195168720
ISBN 13: 9780195168723
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780195168723. Seller Inventory # 8663917
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The Making of a Name: The Inside Story of the Brands We Buy
Published by
Oxford University Press, 2005
ISBN 10: 0195168720
ISBN 13: 9780195168723
Used
Hardcover
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_459625792
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The Making of a Name: The Inside Story of the Brands We Buy
Published by
Oxford University Press, 2005
ISBN 10: 0195168720
ISBN 13: 9780195168723
Used
Hardcover
Seller: Cathy's Half Price Books, Havertown, PA, U.S.A.
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hardcover. Condition: Very Good. Shows some light wear from age and use. Interior is good with sound binding and no marks, damage or labels. Seller Inventory # 203257
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The Making of a Name : The Inside Story of the Brands We Buy
Published by
Oxford University Press, Incorporated, 2005
ISBN 10: 0195168720
ISBN 13: 9780195168723
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Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 39595735-6
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The Making of a Name : The Inside Story of the Brands We Buy
Published by
Oxford University Press, Incorporated, 2005
ISBN 10: 0195168720
ISBN 13: 9780195168723
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 12038916-6
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The Making of a Name : The Inside Story of the Brands We Buy
Published by
Oxford University Press, Incorporated, 2005
ISBN 10: 0195168720
ISBN 13: 9780195168723
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP23584531
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The Making of a Name: The Inside Story of the Brands We Buy
Published by
Oxford University Press, 2005
ISBN 10: 0195168720
ISBN 13: 9780195168723
Used
Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0195168720I4N01
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The Making of a Name: The Inside Story of the Brands We Buy
Published by
Oxford University Press, 2005
ISBN 10: 0195168720
ISBN 13: 9780195168723
Used
Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0195168720I5N00
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The Making of a Name: The Inside Story of the Brands We Buy
Published by
Oxford University Press, New York, NY, 2004
ISBN 10: 0195168720
ISBN 13: 9780195168723
Used
Hardcover
Seller: Hourglass Books, Vancouver, BC, Canada
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good, Price Clipped. American First. Some edge wear to boards and dust jacket; otherwise a solid, clean copy with no marking or underlining; collectible condition; illustrated with product trade marks. Book. Seller Inventory # 013069