Making Dough : The 12 Secret Ingredients of Krispy Kreme's Sweet Success
Kazanjian, Kirk; Joyner, Amy; Clark, Dick (FRW)
Language: English
Published by Wiley, 2003
- Hardcover
- New
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
AbeBooks seller since April 6, 2009
Condition: New
£ 18.90
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Add to basketSeller Inventory # 1545363-n
- Title
- Making Dough : The 12 Secret Ingredients of Krispy Kreme's Sweet Success
- Author
- Kazanjian, Kirk; Joyner, Amy; Clark, Dick (FRW)
- Publisher
- Wiley
- Publication year
- 2003
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471432091
- ISBN 13
- 9780471432098
"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"
-Jay Conrad Levinson
Bestselling Author, Guerrilla Marketing series of books
"Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand."
-Phil Lempert
Author, Being the Shopper and Today show food trends editor
"Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story."
-Vince Gill
Singer/Songwriter
"You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from."
-Seth Godin
Author, Purple Cow
"Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring."
-Al Ries
Coauthor, The Fall of Advertising and the Rise of PR
"I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world."
-From the Foreword by Dick Clark
Producer, Entertainer, and Krispy Kreme Franchisee
"Synopsis" may belong to another edition of this title.
About the Author
AMY JOYNER is an award-winning business reporter for the News & Record in North Carolina. She is based in Greensboro, not far from Krispy Kremes corporate headquarters. Joyner has been covering Krispy Kreme for many years and has interviewed all of the companys key players. A former Knight Center fellow, Joyners stories have appeared in newspapers throughout the country.
"About the title" may belong to another edition of this title.
GreatBookPrices
Columbia, MD, U.S.A.
AbeBooks seller since April 6, 2009
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