If Big Data seems to be too big for your business - or simply too good to be true - this book is for you. With a fresh approach to a subject that is being talked about, this book will help ambitious business leaders get to grips with Big Data, and uncover the opportunities it can open. Bridge the gap between data and decision. Big Data has brought about a revolution in the way we do business. Essential business decisions can today be informed by the wealth of data now at our disposal. However, while Big Data may appear to be the answer to every business problem, for many, gaining real value from data gaining business insights is a difficult task. Big Data, for many, is a big problem itself, with many struggling to reap the rewards that it promises. In this accessible and stimulating guide, Sudhi Sinha, management, technology and sustainability expert, provides a unique perspective on Big Data and how to derive maximum value from it with sharp and careful analytics. this is a perfect starter for any manager who wants to understand and explore Big Data... The Big Data field is evolving quickly, and this book serves as a quick and practical introduction to the field.

About the Author

Sudhi Sinha

Sudhi Sinha is a business leader with over 17 years of global experience in technology and general management. He started his career designing and developing database management systems and business intelligence systems. Currently, he is the Vice President for product development and engineering for Building Technology and Services in Johnson Controls. He is also responsible for several Big Data initiatives. He has worked in technology consulting, engineering, sales, strategy, operations, and P&L roles across US, Asia, and Europe. He has written extensively on various technical and management topics including applying Big Data to different aspects of business. Sudhi holds a degree in Production Engineering from Jadavpur University, Kolkata, India. He resides in Mumbai with his wife, Sohini who is an entrepreneur and a fashion designer.

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