Making Ads Pay. This item is unavailable.
69 ratings by Goodreads
Language: English
Published by www.bnpublishing.com, 2013
- Softcover
- New
Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA
5-star seller
AbeBooks seller since June 10, 2025
Unavailable
Softcover
Condition: New
£ 12.31
Seller Inventory # LU-9781607965664
- Title
- Making Ads Pay
- Author
- John Caples
- Publisher
- www.bnpublishing.com
- Publication year
- 2013
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1607965666
- ISBN 13
- 9781607965664
- Item weight
- 349 grams
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
"Synopsis" may belong to another edition of this title.