Mainland Tourists on the Impact of the Development of Taiwan's Tourism: 大陸觀光客來台對台灣觀光發展影響之研究 (Chinese Edition)
Language: Chinese
Published by Ehgbooks, 2015
- Softcover
- New

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- Title
- Mainland Tourists on the Impact of the Development of Taiwan's Tourism: 大陸觀光客來台對台灣觀光發展影響之研究 (Chinese Edition)
- Author
- Ming-Wei Chang; 張明偉
- Publisher
- Ehgbooks
- Publication year
- 2015
- Condition
- New
- Binding
- Soft cover
- Language
- Chinese
- ISBN 10
- 1647845289
- ISBN 13
- 9781647845285
- Item weight
- 325 grams
本書《大陸觀光客來台對台灣觀光發展影響之研究》,是張明偉先生於世新大學「社會發展研究所」碩士論文(民國101年),論文以張明偉多年觀光導遊從業經驗、參考相關文獻及採取深度訪談方法針對導遊人員經驗、陸客在台旅遊經驗進行訪談,探討大陸觀光客來台對台灣產業發展之影響,主要針對下列三個議題進行研究:
1. 開放大陸觀光客來台對台灣觀光產業之影響;
2. 開放陸客來台對台灣觀光產業相關從業人員之影響;以及
3. 陸客來台滿意度及重遊意願等三方面。
本研究發現,開放陸台來台政策執行後,對於台灣影響層面可概分為對觀光產業及對相關從業人員兩個面向,開放大陸觀光客來台對台灣可帶來正面的影響,如:促進旅遊資源合理人潮差距分配、有效帶動台灣旅遊人口成長、提升台灣之國內生產毛額並能有效提升相關從業人員就業機會。
然而,開放陸台來台對台灣亦可能產生負面影響,如:過度經濟依賴陸客客源、對既有旅客產生排擠現象、台灣人民旅遊之機會成本提高、陸客人數未受到適當控管、政府缺乏對台灣業者的保障與規範、團費積欠致影響我國旅行業者營運等諸多陋習弊病相伴而生。本研究亦基於前述研究結果之發現,針對台灣政經情況、相關業者及從業人員可能產生之負面影響提出相關政策建議,供政府有關部門在制定相關觀光政策時參考。
謝誌
表 目 錄
圖 目 錄
第一章 導論
第一節 研究動機與研究目的
第二節 文獻檢閱與理論探討
第三節 分析架構
第四節 研究方法
第二章 台灣觀光產業發展與觀光政策演進發展
第一節 台灣觀光產業發展
第二節 台灣觀光政策的演變
第三節 台灣觀光產業的特性
第三章 陸客來台政策的變化及台灣觀光產業的因應
第一節 台灣開放陸客來台相關政策變化
第二節 大陸開放陸客來台相關政策變遷
第三節 開放大陸觀光客來台與台灣旅遊業者的因應
第四節 香港經驗對我國開放陸客觀光之對照
第四章 陸客來台對於台灣觀光產業發展的影響
第一節 開放大陸觀光客來台對我國觀光產業之影響
第二節 開放陸客來台對我國觀光產業相關從業人員之影響
第三節 陸客來台滿意度及重遊意願
第五章 結論與建議
第一節 研究結果
第二節 政策建議
附錄一 受訪者背景
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