Main Street Digital: The best-practice guide for becoming highly recommended, online, as the local expert
Language: English
Published by Independently published, 2025
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 14.01
Quantity: Over 20 available
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Seller Inventory # I-9798174925199
- Title
- Main Street Digital: The best-practice guide for becoming highly recommended, online, as the local expert
- Author
- Haverkamp, Lance W.
- Publisher
- Independently published
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 13
- 9798174925199
You're the best at what you do. So why does the competitor down the street — the one with mediocre everything — show up first on Google?
It’s not a mystery. It’s a system. And it’s learnable.
Main Street Digital is the plain-English guide to local search for people who run real businesses — plumbers, dentists, restaurateurs, shopkeepers — and don’t have time to become marketers. No jargon without explanation. No hacks that vanish with Google’s next update. No promises nobody can keep.
Google decides which business a searching customer sees first using three factors: relevance, proximity, and prominence. You can’t change proximity — but this book teaches you exactly how to win the other two, step by step:
- Your front door on Google. Claim, verify, and complete your Google Business Profile — the single most important asset in local search — and keep it alive with a routine that takes minutes, not hours.
- A website that answers real questions. Build service and location pages around the exact phrases your customers search and the questions they actually ask you across the counter.
- Honest reviews, earned the right way. A simple ask-every-customer system — plus the platform rules that protect your profile from the well-meaning tactics that get reviews removed.
- Listings that don't lie. Find and fix the inconsistent business information scattered across the web that quietly confuses customers and search engines alike.
- Community endorsements. Earn local links the way a good neighbor would — sponsorships, partnerships, and genuine involvement, not spam.
- Fifteen minutes a month. A measurement habit and one-page report that tell you precisely what's working — so no one ever has to take a marketing vendor's word for it.
This book won’t promise you the #1 spot on Google. No one can. What it promises is better: a complete, honest system — with checklists, templates, and industry playbooks for trades, restaurants, professional services, retail, and salons — that makes you the obvious choice for the customers already looking for you.
Who this book is for:
Small business owners who are experts at their trade, not at marketing — and want a plan they can execute themselves.- In-house marketing managers who need a structured, current system for local search instead of generic SEO advice.
- Agency beginners who want the fundamentals in the right order, so they can build campaigns that work.
Your next customer is searching right now. Make sure they find you.
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California Books
Miami, FL, U.S.A.
AbeBooks seller since October 27, 2023
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