The Magic Touch: Positively Extraordinary Customer Service

Billy Riggs, a corporate magician with two masters degrees, unveils his latest book which challenges the old ways of customer retention and shows that all business is genuinely show business. It is customer experience reimagined, taken to a whole new level. The book is written to be enjoyed by individuals or shared with team members for collaboration and discovery. Billy also includes in-depth discussion questions in each chapter to help teams peek behind the veil to ignite their professional brand of dazzling customer service that will grow clientele to a whole new level.

Successful businesses know that the most effective and least expensive way to distinguish a company from the competition is to provide dazzling customer service. Attempting to differentiate yourself from your rivals by slashing prices sacrifices profits and drives competitors to do the same. Improving quality is essential, but is often incremental and therefore invisible to consumers. However, riveting and memorable encounters with customers linger in their memories and transform them from mere shoppers into enthusiastic advocates for your business. Discover the twelve ways you can dazzle your customers, and learn specific techniques you can put to work right away as author, motivator, and speaker Billy Riggs reveals the secrets of rendering, The Magic Touch. Good is no longer good enough; it's time to DAZZLE!

Billy Riggs, MRE, MDiv, is a riveting motivational speaker, corporate trainer, magician and comedian living with his wife and son in Austin, Texas. In 2014 he was voted one of America's Top Five Most-Entertaining Speakers. He has spoken in all 50 states and many countries, and has authored four books, including "The Twelve Immutable Laws of Humor," "Replace Your Grand Illusions with Grander Realities," "Megatudes," and "The Magic Touch." At the age of 29, Billy became the founder and pastor of one of America's fastest-growing churches, but since 1995 has been a full-time motivational magician, performing in all 50 states and in many other countries.

Tracey C. Jones is nationally known for her leadership expertise, as well as her ability to connect on a core level with her audiences . With her signature wit, she masterfully weaves leadership concepts and actionable strategies together with humor and a deep understanding of life in the workplace. Her latest book, A Message to Millennials: What Your Parents Didn't Teach You and Your Employer Needs You to Know delivers just that blend of professional development strategies and real-world solidarity. Perfect for mentoring, onboarding or developing new personnel, this is a timeless resource that will appeal to employees across generational divides. At the core of her philosophy on leadership is a simple belief that a commitment to lifelong learning results in a resilience and positive attitude that can alter the work environment for the better each and every day. With nearly four decades of experience across four industries from the military to semi-conductor to publishing, Tracey has crafted organizational leadership techniques that can be implemented right away for noticeable results. She challenges her audiences to bravely embrace their challenges and take the all-important next steps toward effecting meaningful change in their personal and professional lives. As a graduate of the Air Force Academy with twelve years as an officer in the United States Air Force, Tracey's storied career in uniform took her from Roswell, New Mexico to the Gulf War to stations in Germany and England, where she honed her operational expertise and tremendous leadership skills in a number of command roles. As a civilian, she built an impressive career as a corporate "fixer" over ten years with industry leaders such as Applied Materials and Northrup Grumman, as well as a stint as a Project Manager with the National Security Agency (NSA). A believer in the value of lifelong learning, Tracey holds an MBA in Global Management and is pursuing a Philosophy of Leadership doctoral degree. Her father, the late Charlie "Tremendous" Jones, founded Executive Books in 1965 with the goal of changing the world one book at a time. After amassing an exceptional leadership background of her own, Tracey took the company's reins in 2009 - and carries on her father's tremendous legacy today. She believes that philanthropy and community engagement are at the heart of leadership. The profits of Tremendous Leadership support The Tremendous Trust which has provided over $1.3 million in donations locally and globally over the last eight years.