Magazine Advertising in Life during World War II
Language: English
Published by Bloomsbury Publishing Plc, US, 2018
- Hardcover
- New
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
AbeBooks seller since June 11, 2025
Condition: New
£ 126.07
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Add to basketItem description from seller
Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and women's studies.
Seller Inventory # LU-9781498552479
- Title
- Magazine Advertising in Life during World War II
- Author
- Monica Brasted
- Publisher
- Bloomsbury Publishing Plc, US
- Publication year
- 2018
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1498552471
- ISBN 13
- 9781498552479
- Item weight
- 581 grams
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Rarewaves.com UK
London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
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