Madira (Paperback)
Language: English
Published by Rupa Publications India Pvt. Ltd, New Delhi, 2025
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 32.99
Quantity: 1 available
Add to basketItem description from seller
Paperback. Madira is not just a cocktail book; it is a journey into India's forgotten and overlooked drinking heritage, stretching from the forests of Central India to the coastal homes of Goa. Through 101 recipes and rich cultural notes, Parag A. Shastry reveals how indigenous ingredients, rituals, and memories can inspire a distinctly Indian approach to mixology. The book uncovers lost traditions of fermentation, local spirits, and region-led cocktails shaped by season, emotion, and place. Each drink is rooted in cultural stories, reimagining the glass not merely as a vessel, but as a storyteller of India's diverse drinking customs. Standing at the intersection of heritage and innovation, Madira is part recipe book, part cultural archive, and a bold invitation for those who believe India's spirit deserves its own voice. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Seller Inventory # 9789370031265
- Title
- Madira (Paperback)
- Author
- Parag A. Shastry
- Publisher
- Rupa Publications India Pvt. Ltd, New Delhi
- Publication year
- 2025
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 937003126X
- ISBN 13
- 9789370031265
< br> Through 101 recipes and rich cultural notes, Parag A. Shastry reveals how indigenous ingredients, rituals, and memories can inspire a distinctly Indian approach to mixology.
< br> The book uncovers lost traditions of fermentation, local spirits, and region-led cocktails shaped by season, emotion, and place.
< br> Each drink is rooted in cultural stories, reimagining the glass not merely as a vessel, but as a storyteller of India’s diverse drinking customs.
< br> Standing at the intersection of heritage and innovation, Madira is part recipe book, part cultural archive, and a bold invitation for those who believe India’s spirit deserves its own voice.
"Synopsis" may belong to another edition of this title.
About the Author
As General Manager - Innovation and Marketing at Diageo India, Parag helped create new-to-theworld spirits and brands inspired by India's sensory and cultural landscape. His work sits at the intersection of heritage and modern consumer behaviour, giving him a nuanced understanding of how India's drinking identity is evolving across bars, homes, and emerging craft ecosystems.
His connection to this subject is deeply personal. Having grown up across small-town India-from the Nimad, Chambal, and Malwa regions of Madhya Pradesh to the tribal districts of Gujarat, Vidarbha in Maharashtra, and the North Bengal tri-border area-Parag witnessed firsthand the local brews, indigenous rituals, and community drinking customs that quietly shape India's relationship with alcohol. These experiences shaped his belief that a drink is never only about what is poured into a glass, but also the stories, traditions, and meanings that surround it.
In Madira: India's Forgotten Spirits and Cocktail Revival, he brings together cultural storytelling, sustainable practices, and contemporary cocktail ideas to offer an India-first perspective on spirits- one where the narrative behind a drink holds equal importance as the drink itself. His work blends professional insight with cultural immersion, offering a rare lens into how tradition and innovation can coexist behind the bar.
Through this book, Parag hopes to inspire bartenders, enthusiasts, and curious readers to rediscover India's flavours and stories, and to view cocktails not merely as drinks, but as expressions of place, memory, and identity.
"About the title" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
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| First item | £ 37.00 | £ 37.00 |
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