Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck

Chip Heath and Dan Heath

102,021 ratings by Goodreads

Language: English

Published by Arrow Books, 2008

009950569X / 9780099505693

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Seller: Book Haven, Wellington, WLG, New ZealandBook Haven

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Softcover

Condition: Used - Very good

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Item description from seller

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. 301 pages.

Seller Inventory # 1571453

Title
Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck
Author
Chip Heath and Dan Heath
Publisher
Arrow Books
Publication year
2008
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
009950569X
ISBN 13
9780099505693
Item weight
600 grams
Seller catalogs
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Book Haven

Wellington, WLG, New Zealand

5-star seller

AbeBooks seller since April 7, 2005

Shipping rates from New Zealand to U.S.A.

Item20 to 45 business days20 to 45 business days
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A small independent second-hand book shop in Wellington, Aotearoa/New Zealand. Serving customers locally and worldwide for over 20 years. All our books are in our shop in Newtown, Wellington. Note for US customers: Our listing prices do not include US import duty - we may ask for extra payment to cover the tariffs.

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