Made You Look: How Advertising Works and Why You Should Know
Graydon, Shari
ISBN 10: 1550378147 ISBN 13: 9781550378146
Published by Annick Press, 2003
Used
paperback
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Evergreen Goodwill, Seattle, WA, U.S.A.
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About this Item
Description:
Seller Inventory # mon0000576057
Synopsis:
Offers an examination of advertising in the modern era by reviewing the workings of an advertising agency, the development of ads, and their purpose, complete with consumer tips, activities, index, and more. Simultaneous.
About the Author:
Shari Graydon has written chapters for textbooks, columns for newspapers, programs for television, commentaries for radio, and speeches for politicians. She has taught media literacy at university and is a former president of the non-profit women's group MediaWatch.
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Bibliographic Details
Title: Made You Look: How Advertising Works and Why...
Publisher: Annick Press
Publication Date: 2003
Binding: paperback
Illustrator: Clark, Warren
Condition: Good