Made in China - Secrets of China's Dynamic Entrepreneurs

Winter Nie, Katherine Xin

ISBN 10: 0470824360 / ISBN 13: 9780470824368

Published by John Wiley and Sons Ltd, 2009

Insight and analysis on the strategies that have led to China's rapid economic expansion China's rapid economic growth has made it a vital market for the biggest multinational corporations, most of which have invested heavily in China. Yet those corporations face their toughest competition not from other multinationals, but from China's own homegrown businesses. China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. To paraphrase Sun Tzu, it is best to know one's enemy. Made in China gives executives at multinationals the inside insight they need to compete with China's homegrown businesses before they lose out. Winter Nie (Lausanne, Switzerland) is a professor in the Operations and Service Management programs at IMD. Katherine Xin (Shanghai, China) is a professor at IMD with extensive teaching, research, and consulting experience at universities and companies around the world. Lily Zhang (Shanghai, China) is a Research Associate at IMD. She has worked at Dow Jones China for more than four years and as a journalist for The Economist Group for two years. Seller Inventory # 0076829

Synopsis:

Insight and analysis on the strategies that have led to China's rapid economic expansion

China's rapid economic growth has made it a vital market for the biggest multinational corporations, most of which have invested heavily in China. Yet those corporations face their toughest competition not from other multinationals, but from China's own homegrown businesses. China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. To paraphrase Sun Tzu, it is best to know one's enemy. Made in China gives executives at multinationals the inside insight they need to compete with China's homegrown businesses before they lose out.

About the Author:

Winter Nie (Lausanne, Switzerland) is a professor in the Operations and Service Management programs at IMD.

Katherine Xin (Shanghai, China) is a professor at IMD with extensive teaching, research, and consulting experience at universities and companies around the world.

Lily Zhang (Shanghai, China) is a Research Associate at IMD. She has worked at Dow Jones China for more than four years and as a journalist for The Economist Group for two years.

Bibliographic Details

Title: Made in China - Secrets of China's Dynamic ...
Publisher: John Wiley and Sons Ltd
Publication Date: 2009
Binding: Hardback
Condition: New