Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
Language: English
Published by Auerbach Publications 2017-11-15, 2017
- Hardcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
£ 193.14
Quantity: 5 available
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Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.
Seller Inventory # 6666-TNFPD-9781138416529
- Title
- Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
- Author
- Jesus Mena
- Publisher
- Auerbach Publications 2017-11-15
- Publication year
- 2017
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138416525
- ISBN 13
- 9781138416529
In today�s wireless environment, marketing is more frequently occurring at the server-to-device level�with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effective approach is to monitor and model the consumer�s device activities and behavioral patterns.
Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) examines the technologies, software, networks, mechanisms, techniques, and solution providers that are shaping the next generation of mobile advertising. Discussing the interactive environments that comprise the web, it explains how to deploy Machine-to-Machine Marketing (M3) and Anonymous Advertising Apps Anywhere Anytime (A5). The book is organized into four sections:
Why � Discusses the interactive environments and explains how M3 can be deployed
How � Describes which technologies and solution providers can be used for executing M3
Checklists � Contains lists of techniques, strategies, technologies, and solution providers for M3
Case Studies � Illustrates M3 and A5 implementations in companies across various industries
Providing wide-ranging coverage that touches on data mining, the web, social media, marketing, and mobile communications, the book�s case studies show how M3 and A5 are being implemented at JP Morgan Chase, Hyundai, Dunkin� Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR just to name a few. These case studies provide you with the real-world insight needed to market effectively and profitably well into the future.
Each company, network, and resourc
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Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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