"The two academic authors from MIT, who became the pin-up boys of the Davos crowd for their previous book on The Second Machine Age, do a neat job of scanning the technological horizon and highlighting significant landmarks." Financial Times

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories.

Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.

About the Author:

Andrew McAfee is a principal research scientist at the MIT Center for Digital Business and the author of Enterprise 2.0. He is a cofounder of MIT's Initiative on the Digital Economy, along with Erik Brynjolfsson. He and Brynjolfsson are the only people named to both the Thinkers 50 list of the world's top management thinkers and the Politico 50 group of people transforming American politics. Erik Brynjolfsson is the director of the MIT Center for Digital Business and one of the most cited scholars in information systems and economics. He is a cofounder of MIT's Initiative on the Digital Economy, along with Andrew McAfee. He and McAfee are the only people named to both the Thinkers 50 list of the world's top management thinkers and the Politico 50 group of people transforming American politics.

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