Machine Learning for Business Analytics

Language: English

Published by John Wiley and Sons Inc, US, 2023

1119829836 / 9781119829836

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MACHINE LEARNING FOR BUSINESS ANALYTICS Machine learning-also known as data mining or predictive analytics-is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information. Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver® Data Mining provides a comprehensive introduction and an overview of this methodology. The fourth edition of this best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, time series forecasting and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques. This fourth edition of Machine Learning for Business Analytics also includes: An expanded chapter on deep learningA new chapter on experimental feedback techniques, including A/B testing, uplift modeling, and reinforcement learningA new chapter on responsible data scienceUpdates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their studentsA full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniquesEnd-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presentedA companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions This textbook is an ideal resource for upper-level undergraduate and graduate level courses in data science, predictive analytics, and business analytics. It is also an excellent reference for analysts, researchers, and data science practitioners working with quantitative data in management, finance, marketing, operations management, information systems, computer science, and information technology.

Seller Inventory # LU-9781119829836

Title
Machine Learning for Business Analytics
Author
Peter C. Bruce, Kuber R. Deokar, Galit Shmueli, Nitin R. Patel
Publisher
John Wiley and Sons Inc, US
Publication year
2023
Condition
New
Binding
Hardback
Language
English
ISBN 10
1119829836
ISBN 13
9781119829836
Edition
4th Edition
Item weight
1,383 grams
Dimensions
18.54 x 3.3 x 25.4 cm

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