MOBILE COMMERCE: OPPORTUNITIES, APPLICATIONS, AND TECHNOLOGIES OF WIRELESS BUSINESS (BREAKTHROUGHS IN APPLICATION DEVELOPMENT)

PAUL MAY

ISBN 10: 052179756X / ISBN 13: 9780521797566

Published by Cambridge University Press, 2001

New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEJUNE24-106389

Synopsis:

This book provides both business and technological background, context, and direction for mobile commerce professionals.

Review: Suitable for the IT manager or developer who wants to get the "big picture" surrounding mobile commerce (m-commerce) of the present and near future, Paul May's Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business provides a smart, business-savvy guide to what's on the horizon with the wireless Web.

This book provides a good mix of enthusiasm tempered by realism about what mobile commerce will mean for all types of business. After outlining the rise of mobile phones across the world, the author delves in to what types of m-commerce applications will potentially thrive. From travel, electronic ticketing to gambling and games, the author outlines a promising vision for the future, illustrated with current online ventures (often from Europe and the UK) As this book went to press last year, there are a few anachronisms after the dot.com fallout. (While Webvan, for example, is no longer an example of successful e-commerce, the force of the argument here for m-commerce is still quite convincing.)

Later on, the author discusses the infrastructure of mobile commerce, including the differences between the traditional and mobile networks. Next comes a full tour of today's mobile devices from phones, PDAs to smartcards and even wireless devices for cars (which are a prime market for new m-commerce applications). There's also a quick tour of WAP and WML for creating wireless user interfaces. This technical material is suitable for IT managers and even developers new to the world of wireless. The book concludes with some predictions about how the move to wireless will impact society, along with some issues that may help or hinder its adoption.

In all, this title provides a good introduction to the new possibilities of wireless, one with a nicely worldwide perspective. As North American companies get onboard with mobile commerce, this guide to how m-commerce has been implemented in Europe and Asia can benefit any decision maker or planner with some good ideas, along with some intelligent predictions about how m-commerce might change the ways companies do business in the very near future. --Richard Dragan

Bibliographic Details

Title: MOBILE COMMERCE: OPPORTUNITIES, APPLICATIONS...
Publisher: Cambridge University Press
Publication Date: 2001
Binding: Soft cover
Condition: Brand New