MICROFRANCHISING: CREATING WEALTH AT THE BOTTOM OF THE PYRAMID
Language: English
Published by Edward Elgar Publishing, 2008
- Softcover
- New
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
AbeBooks seller since June 24, 2016
Item description from seller
Seller Inventory # ABEOCT25-220589
- Title
- MICROFRANCHISING: CREATING WEALTH AT THE BOTTOM OF THE PYRAMID
- Author
- Jason Fairbourne,
- Publisher
- Edward Elgar Publishing
- Publication year
- 2008
- Condition
- Brand New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1848440537
- ISBN 13
- 9781848440531
This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfranchising are reviewed and specific case studies highlighted to show how it has worked in different parts of the world. The book concludes with a discussion of the advantages as well as the potential problems and pitfalls that accompany microfranchising.
This book is a must read for business scholars and economists, practitioners and lenders, members of NGOs dedicated to poverty alleviation and anyone else who is interested in learning about an innovative, business focused tool to alleviate poverty.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Basi6 International
Irving, TX, U.S.A.
AbeBooks seller since June 24, 2016
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Basi6 International LLC
1018 Camino Lago
Irving, TX U.S.A. 75039
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Basi6 Interntional LLC
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