MICE Destination Decision Factors - A Caribbean Perspective : Island Destination Marketing and Management for Business Travel
Language: English
Published by LAP Lambert Academic Publishing, 2015
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 34.60
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Traveling in the 21st century has become more complex and diverse, one example of those forms being business travel. A driver of travel is thus the purpose of work and the conducting of business - but on what basis are the destinations chosen Why would you, as a leisure destination, want to attract business traveller The Meetings, Incentives, Conventions and Exhibitions (MICE) industry is one kind of business travel that is not tied to any one kind of location, but as an island it is a challenge to market itself as a business travel destination. This study takes this exact stance and attempts to establish: How does the MICE industry and the Caribbean fit together It is a deep look into islands and their local dynamics in a global tourism context with rising competition. At the same time it serves well to get familiar with the MICE industry.
Seller Inventory # 9783659290497
- Title
- MICE Destination Decision Factors - A Caribbean Perspective : Island Destination Marketing and Management for Business Travel
- Author
- Caroline Sturm
- Publisher
- LAP Lambert Academic Publishing
- Publication year
- 2015
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3659290491
- ISBN 13
- 9783659290497
- Item weight
- 209 grams
- Dimensions
- 220x150x9 mm
"Synopsis" may belong to another edition of this title.
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| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.46 | £ 37.88 |
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