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Bibliographic Details

Title: MEDIAtions: Text and Discourse in Media Studies (Hodder Arnold Publication)
Publisher: Hodder Education Publishers
Publication Date: 1996
Language: English
ISBN 10: 0340574895
ISBN 13: 9780340574898
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

'MEDIAtions' offers a fresh and original introduction to media text analysis. Focusing on the ways in which texts provide us with mediated forms of cultural experience, Andrew Tolson explores their use of signs and meanings, textual structures, modes of address, genres, stars and personalities. He introduces the key concepts and methods of text analysis, illustrating them with a rich variety of examples from different media: television and radio, cinema, advertising, photography, popular fiction, women's magazines and other print media. The book combines a useful survey of existing work in the field with a striking range of new perspectives which both challenge and inform the reader.

'MEDIAtions' will be essential reading for everyone seeking to understand, analyse and enjoy media texts.

About the Author

Andrew Tolson is Senior Lecturer in Media and Cultural Studies at Queen Margaret College, Edinburgh.

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