MASTERING CRM: CRM Strategy, Selection, and Implementation for the Modern Business (The Platform Architect Series: Code, Hardware, and Mastery)
Language: English
Published by Independently published, 2026
Series: Book 15 of 15 - The Platform Architect Series: Code, Hardware, and Mastery
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
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- Title
- MASTERING CRM: CRM Strategy, Selection, and Implementation for the Modern Business (The Platform Architect Series: Code, Hardware, and Mastery)
- Author
- Harding, Tom
- Publisher
- Independently published
- Publication year
- 2026
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 13
- 9798171515973
- Series
- Book 15 of 15: The Platform Architect Series: Code, Hardware, and Mastery
The difference is not the software itself. It’s the strategy, the preparation, and the execution that surrounds it.
Mastering CRM is the definitive, practical guide for modern enterprises that want to avoid the costly, demoralizing failure of a CRM rollout and instead build a system that drives transformative growth. This is not a product review or a technical manual; it’s a comprehensive blueprint for the entire CRM lifecycle, from initial strategic thinking through to selection, implementation, adoption, and continuous optimization.
Written by Tom Harding, this book provides a clear-eyed, step-by-step framework for navigating the modern CRM landscape.
Inside, you will discover:
The Strategy-First Mandate: Learn how to define your "North Star" metrics and build a CRM strategy that supports your business objectives before you look at a single piece of software.
The Selection Framework: Master the Five Pillars of Vendor Evaluation to choose the perfect CRM for your business size, industry, and use case, avoiding the "shiny object" syndrome.
The Implementation Playbook: Discover why "Big Bang" rollouts usually fail and follow a proven 90-day phased roadmap to ensure a smooth, low-risk transition.
The Human Element: Unlock the secrets to driving user adoption, moving your team from resistance to engagement with powerful strategies on training, incentives, and psychology.
A Complete Market Landscape: Get an unbiased, practical review of the major CRM platforms, including Salesforce, HubSpot, Zoho, Pipedrive, Monday.com, and the new wave of Agentic AI tools.
Preparing for the Future: Understand the rise of autonomous AI agents, conversation intelligence, and next-best-action recommendations, and how to implement them ethically and effectively.
Whether you are a founder, a sales leader, a marketing professional, or an entrepreneur, Mastering CRM gives you the tools and confidence to build a CRM that becomes the central nervous system of your business.
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California Books
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