Title: MARKETING AND MANAGEMENT SCIENCES - PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ICMMS 2008
Publisher: ICP
Publication Date: 2010
Language: English
ISBN 10: 1848165099
ISBN 13: 9781848165090
Binding: hardcover
Condition: Very Good

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Synopsis

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

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