MARKETING DIGITAL
Language: Spanish
Published by Mcgraw-Hill, 2024
- Softcover
- New
Seller: Vuestros Libros, Oviedo, O, SpainVuestros Libros
AbeBooks seller since January 26, 2018
Condition: New
£ 43.20
Quantity: 5 available
Add to basketItem description from seller
Marketing digital está dirigido principalmente a cursos universitarios sobre marketing digital; sin embargo, se puede utilizar en programas de certificación y posgrado. Con una base en la teoría y los conceptos de marketing, adopta un enfoque estratégico y analítico con ejemplos globales. El material no sólo hace referencia a algunas de las últimas herramientas de marketing digital, también enfatiza las tendencias actuales del marketing y muestra cómo se pueden aplicar. En sus 12 capítulos hay tres fundamentales que presentan a los estudiantes el tema general del marketing digital en un mundo digital, cómo crear valor mediante la estrategia de marketing digital con un ejemplo de plan estratégico de marketing digital y el comportamiento del consumidor digital. Los dos capítulos finales del libro analizan las importantes cuestiones legales, éticas, de privacidad y de seguridad relacionadas con el marketing digital, y las tendencias y el futuro del marketing digital. Los capítulos intermedios son sobre ?cómo hacer? y se centran en cómo utilizar la teoría y los conceptos de marketing, en combinación con las herramientas presentadas en el texto, para ?hacer marketing digital? Cada uno tiene una estructura de contenido que analiza primero la creación de valor y los objetivos, y luego las consideraciones, estrategias y tácticas para el marketing digital relacionadas con el tema del capítulo. Cada uno termina con una sección de analítica, que muestra los indicadores analíticos apropiados para monitorear la efectividad del marketing digital relacionado con el tema del capítulo. A lo largo de los capítulos más importantes se incluyen recuadros que destacan aspectos relevantes del marketing digital.…
Seller Inventory # 071732
Bibliographic details
- Title
- MARKETING DIGITAL
- Author
- Raj Sachdev
- Publisher
- Mcgraw-Hill
- Publication year
- 2024
- Condition
- Nuevo
- Binding
- Soft cover
- Language
- Spanish
- ISBN 10
- 1456298879
- ISBN 13
- 9781456298876
Vuestros Libros
Oviedo, O, Spain
AbeBooks seller since January 26, 2018
Shipping rates from Spain to U.S.A.
| Item | 5 to 30 business days | 8 to 30 business days |
|---|---|---|
| First item | £ 30.01 | £ 30.01 |
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Libros técnicosSeller's business information
Vuestros Libros Siglo XXI
Av. del Cristo 65, 1º E
Oviedo, Spain 33006
Terms of sale
Vuestros Libros Siglo XXI
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