MARKETING DIGITAL: GLOSARIO DE TERMINOS CON EJEMPLOS (Spanish Edition)
Language: Spanish
Published by Independently published, 2023
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
£ 16.29
Quantity: Over 20 available
Add to basketItem description from seller
In English.
Seller Inventory # ria9798397550086_new
- Title
- MARKETING DIGITAL: GLOSARIO DE TERMINOS CON EJEMPLOS (Spanish Edition)
- Author
- Carnero Castillo, Mgtr Gonzalo Paul
- Publisher
- Independently published
- Publication year
- 2023
- Condition
- New
- Binding
- Soft cover
- Language
- Spanish
- ISBN 13
- 9798397550086
- Item weight
- 355 grams
STORYTELLING
Es una técnica que consiste en contar una historia relevante y atractiva para captar la atención del público y transmitir un mensaje de manera memorable. Se trata de utilizar elementos narrativos, como personajes, conflictos y emociones, para conectar con los usuarios y generar una experiencia significativa.
Imaginemos que estás trabajando en un proyecto de marketing para una marca de café. Para utilizar el storytelling, podrías crear una historia alrededor de la marca que involucre a los consumidores y los haga sentir identificados y emocionalmente conectados.
Por ejemplo, podrías contar la historia de un agricultor apasionado que cultiva café en una pequeña finca familiar en las montañas. Podrías describir su dedicación y cuidado en cada etapa del proceso de cultivo, desde la selección de las mejores semillas hasta la recolección manual de los granos maduros. Luego, podrías narrar cómo estos granos son tostados con esmero por un maestro tostador y finalmente se convierten en una taza de café exquisito.
A través de esta historia, estarías transmitiendo valores como la calidad, la artesanía, la pasión y la conexión con la naturaleza. Los consumidores podrían sentir una conexión emocional con la marca y valorar la atención y el cuidado que se dedican a cada taza de café.
El storytelling en marketing digital busca involucrar a los usuarios a través de la narración de historias auténticas y relevantes. Puede ser utilizado en diferentes canales, como videos, publicaciones en redes sociales, blogs o anuncios, para generar interés, crear una conexión emocional con la marca y motivar a la acción, como la compra de un producto o la participación en una campaña.
"Synopsis" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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