Luxury retailing in China: --a consumer-based perspective for the future development of luxury companies in the Chinese market
Tang, Yuting
ISBN 10: 3844314822 ISBN 13: 9783844314823
Published by LAP LAMBERT Academic Publishing, 2011
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Used - Like New. Book is new and unread but may have minor shelf wear. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-040-01327
Synopsis:
ShorttitleWith a booming macro economic environment, China is expected to have 250 million consumers who can afford luxury brands, according to the estimates by China's Association of Branding Strategy (Chadha & Husband, 2007: p140). In this dissertation, the background of China's luxury industry is briefly introduced in the first part, and also including current developments. In the second part, a discussion is made of the luxury consumers. Consequently, a census of those consumers is made mainly by their age. People live in different social backgrounds and have adopted significantly different buying attitudes. Thus the social and economic changes since the establishment of the People's Republic of China are introduced in the second part. In the third part, a conclusion has been made based on the discussions of the previous parts about who the current consumers are and who the future core market segments will be. Consequently a perspective of the future development of the industry is discussed in the third part.
About the Author: The author was doing finance in Nanjing Normal University and then got her masters degree of Fashion Management in Winchester School of Art, UK. Now she works in a clothing trading company in China.
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Title: Luxury retailing in China: --a ...
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2011
Binding: Soft cover
Condition: Like New
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Luxury retailing in China : --a consumer-based perspective for the future development of luxury companies in the Chinese market
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844314822
ISBN 13: 9783844314823
Used
Softcover
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Luxury retailing in China
Published by
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ISBN 10: 3844314822
ISBN 13: 9783844314823
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Tang YutingThe author was doing finance in Nanjing Normal University and then got her masters degree of Fashion Management in Winchester School of Art, UK. Now she works in a clothing trading company in China.ShorttitleWith a . Seller Inventory # 5471946
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Luxury retailing in China : a consumer-based perspective for the future development of luxury companies in the Chinese market
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844314822
ISBN 13: 9783844314823
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - ShorttitleWith a booming macro economic environment, China is expected to have 250 million consumers who can afford luxury brands, according to the estimates by China's Association of Branding Strategy (Chadha & Husband, 2007: p140). In this dissertation, the background of China's luxury industry is briefly introduced in the first part, and also including current developments. In the second part, a discussion is made of the luxury consumers. Consequently, a census of those consumers is made mainly by their age. People live in different social backgrounds and have adopted significantly different buying attitudes. Thus the social and economic changes since the establishment of the People's Republic of China are introduced in the second part. In the third part, a conclusion has been made based on the discussions of the previous parts about who the current consumers are and who the future core market segments will be. Consequently a perspective of the future development of the industry is discussed in the third part. Seller Inventory # 9783844314823
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Luxury retailing in China
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ISBN 10: 3844314822
ISBN 13: 9783844314823
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -ShorttitleWith a booming macro economic environment, China is expected to have 250 million consumers who can afford luxury brands, according to the estimates by China's Association of Branding Strategy (Chadha & Husband, 2007: p140). In this dissertation, the background of China's luxury industry is briefly introduced in the first part, and also including current developments. In the second part, a discussion is made of the luxury consumers. Consequently, a census of those consumers is made mainly by their age. People live in different social backgrounds and have adopted significantly different buying attitudes. Thus the social and economic changes since the establishment of the People's Republic of China are introduced in the second part. In the third part, a conclusion has been made based on the discussions of the previous parts about who the current consumers are and who the future core market segments will be. Consequently a perspective of the future development of the industry is discussed in the third part. 60 pp. Englisch. Seller Inventory # 9783844314823
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Luxury retailing in China
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ISBN 10: 3844314822
ISBN 13: 9783844314823
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Taschenbuch. Condition: Neu. Neuware -ShorttitleWith a booming macro economic environment, China is expected to have 250 million consumers who can afford luxury brands, according to the estimates by China''s Association of Branding Strategy (Chadha & Husband, 2007: p140). In this dissertation, the background of China''s luxury industry is briefly introduced in the first part, and also including current developments. In the second part, a discussion is made of the luxury consumers. Consequently, a census of those consumers is made mainly by their age. People live in different social backgrounds and have adopted significantly different buying attitudes. Thus the social and economic changes since the establishment of the People''s Republic of China are introduced in the second part. In the third part, a conclusion has been made based on the discussions of the previous parts about who the current consumers are and who the future core market segments will be. Consequently a perspective of the future development of the industry is discussed in the third part.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch. Seller Inventory # 9783844314823
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