Synopsis
Crisis is not like other business interruptions. In a crisis, your company spokespersons, managers, and employees must know exactly what to do, what to say, when to say it, and when to do it -- while the whole world is watching! But can you depend on your crisis management plan to make that happen? Lukaszewski on Crisis Communication is your guide to preparing for a crisis and the explosive visibility and reputation risk that come with it. In a masterful book selected as one of "30 Best Business Books of 2013" by Soundview Executive Book Summaries and endorsed by the Business Continuity Institute, Lukaszewski distills four decades of public relations experience into 10 chapters of field-tested advice. Delivered in his straight-talking style and backed with compelling case studies, examples and templates, Lukaszewski explains how to build a crisis management plan and how to put it into action in the real world of media scrutiny, social media, activists, and litigation. How-to's, practical tools, tips, charts, checklists, forms, and templates teach you the simple, sensible, sincere, constructive, positive techniques to reduce contention and to succeed. His key messages teach you: To recognize how a crisis creates victims a topic rarely covered in traditional communications and operation response planning. To avoid the toxicity of silence. To overcome the abusive, intrusive, and coercive behavior of the media, activists, and critics what he calls the bloviators, bellyachers, back-bench bitchers. To drive attorneys to settle instead of litigate. To use the value of an apology, the atomic energy of empathy. Thought-provoking discussion questions, real-life case studies and examples, comprehensive index, and detailed glossary facilitate both college and professional instruction. Downloadable resources and tools Access a practical toolkit full of innovative and field-tested plans, forms, checklists, tips, and tools to support you as you prepare your organization for effective crisis communication./ Instructional Materials For the classroom, an Instructor s Manual available for use by approved adopters in college courses and professional development training. Also, to assist in instruction, the author makes available his slides, videos, and Skype interaction.
About the Author
James E. Lukaszewski , ABC, APR, Fellow PRSA, is a globally recognized master practitioner of the modern discipline of crisis communication, a field he helped pioneer and continues to shape. Lukaszewwski was recently named among the Top 100 Thought Leaders in Trustworthy Business Behavior for 2013 by Trust Across America. He is profiled in Living Legends of American Public Relations; listed in Corporate Legal Times as one of "28 Experts to Call When All Hell Breaks Loose"; and cited in PR Week as one of 22 "crunch-time counselors who should be on the speed dial in a crisis."
Penn State University invited Lukaszewski to speak as one of three panelists on the topic of "Integrity in Times of Crisis" during its Bronstein Lecture in Ethics and Public Relations in February 2013. In April 2014, he was recognized by the Minnesota Chapter of Public Relations Society of America with the Donald G. Padilla Distinguished Practitioner Award for his role as a PR educator, ethicist, and ambassador.
His latest book, Lukaszewski on Crisis Communication was selected by Soundview Executive Book Summaries as one of "30 Best Business Books of 2013" and was featured as a book summary, author interview, webinar, and video training course. Lukaszewski has spent four decades advising, coaching, and counseling the men and women who run very large corporations and organizations to get through and resolve extraordinary problems and critical high-profile circumstances. His broad-based experience ranges from media-initiated investigations to product recalls and plant closings, from criminal litigation to takeovers. He is frequently retained by senior management to directly intervene and manage the resolution of corporate problems and bad news. Almost half of his practice involves civil and criminal litigation. Lukaszewski is a teacher, thinker, coach, and trusted advisor with the ability to help executives look at problems from a variety of sensible, constructive, principled perspectives. He teaches clients how to take highly focused, ethically appropriate action. He has personally counseled, coached, and guided thousands of executives in organizations large and small from many cultures representing government; the military and defense industry; the agriculture, banking, computer, financial, food processing, health care, insurance, paper, real estate development, and telecommunications industries; trade and professional associations; and non-profit agencies.
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