Go Luck Yourself: 40 ways to stack the odds in your brand's favour
Language: English
Published by Harriman House Publishing, United Kingdom, Petersfield, 2021
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
£ 2.00
Quantity: 13 available
Add to basketItem description from seller
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story and every failure.In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.Now Go Luck Yourself . . . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…
Seller Inventory # GOR011446207
- Title
- Go Luck Yourself: 40 ways to stack the odds in your brand's favour
- Author
- Andy Nairn
- Publisher
- Harriman House Publishing, United Kingdom, Petersfield
- Publication year
- 2021
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0857198882
- ISBN 13
- 9780857198884
- Item weight
- 381 grams
- Dimensions
- 141.0 x 219.0
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WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…
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