Loyalty Scheme Enrolment And Privacy Issues
Language: English
Published by LAP LAMBERT Academic Publishing Jun 2012, 2012
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 67.81
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The use of loyalty schemes by businesses has become widespread today and this popularity has been accompanied by considerable enrolment in loyalty schemes by consumers. Though the assumption that economic rewards are the foremost influence on enrolment in schemes may be true, it is imperative to investigate from a broad perspective the influences on loyalty scheme enrolment. While some influences may drive enrolment in schemes, the danger of potential loss of privacy associated with loyalty schemes could also have a negative influence on enrolment. This study investigates from a consumer perspective, drivers of enrolment in loyalty schemes and the impact of the danger of privacy loss in enrolment decisions. This study observes that aside economic rewards, scheme design features and self-selection are two other factors that have significant influence in scheme enrolment. Moreover, contrary to assertions in the literature, the perceived risk of loss of privacy appears to have minor impact on enrolment decisions. 236 pp. Englisch.…
Seller Inventory # 9783659001895
- Title
- Loyalty Scheme Enrolment And Privacy Issues
- Author
- Abdul-Razak Suleman
- Publisher
- LAP LAMBERT Academic Publishing Jun 2012
- Publication year
- 2012
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3659001899
- ISBN 13
- 9783659001895
- Item weight
- 369 grams
- Dimensions
- 220x150x15 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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BuchWeltWeit Ludwig Meier e.K.
Germany
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