Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points
Language: English
Published by Palgrave Macmillan, 2025
- Hardcover
- New

Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 64.34
Quantity: 2 available
Add to basketItem description from seller
220 pages. 9.25x6.10x9.21 inches. In Stock.
Seller Inventory # x-3031788486
- Title
- Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points
- Author
- De Boer, Evert R./ Chin, Xiao Yao
- Publisher
- Palgrave Macmillan
- Publication year
- 2025
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3031788486
- ISBN 13
- 9783031788482
- Item weight
- 0.52 kilograms
Extracting value from loyalty programs used to be the domain of marketing. But not anymore.
In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world’s most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.
With their unique experience as advisors to the world’s leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the first time share their insights around the optimal management of loyalty currencies.
Through a combination of new concepts and definitions, the authors explain the workings of what many consider the black box of loyalty program currencies.
Loyalty Programs and the Currency Effect is an indispensable guide for everyone involved in loyalty programs, from program operators and owners to investors, and offers a complete manual on how to realize the full value potential of your loyalty program.
"Synopsis" may belong to another edition of this title.
About the Author
Evert de Boer is Managing Partner at On Point Loyalty, Singapore, and CEO at Fidivio. He has researched and worked in loyalty strategy since 2000, providing strategic guidance to leading companies globally, including more than 40 airlines. Evert has published numerous articles and white papers on loyalty strategy and finance, including the Harvard Business Review. He is the author of Strategy in Airline Loyalty (Palgrave Macmillan, 2017).
Xiao Yao Chin is a Partner at On Point Loyalty, Kuala Lumpur, Malaysia. Her loyalty experience spans program design, strategic planning, member analytics and program valuations. Prior to joining On Point Loyalty, Xiao Yao has worked on numerous strategic projects for leading financial institutions across Southeast Asia during her time with Bain & Company. She holds a PhD from the University of Cambridge, UK.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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