nach der Bestellung gedruckt Neuware - Printed after ordering - Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.Praise for Loyalty Programs: The Complete Guide'Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended.'Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of ClubcardSupported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2).It features:The history of loyalty programsDo loyalty programs work An academic research reviewThe eight essential principles of a best-practice loyalty programLoyalty psychology, biases, and heuristicsLoyalty program design frameworks and rewardsGames and gamificationBusiness-to-business (B2B) loyalty program approachesLoyalty technology, emerging capabilities and Web3 loyaltyMember data capture, analysis, and usageLoyalty marketing and member lifecycle managementCommercial modelling, benefits and considerationsSecurity and fraud risks and mitigations, and legal considerationsLoyalty program operationsThe future of loyaltyAuthor Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program.Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally.Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).

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Bibliographic Details

Title: Loyalty Programs : The Complete Guide (2nd Edition)
Publisher: Loyalty & Reward Co
Publication Date: 2023
Language: English
ISBN 10: 0645211540
ISBN 13: 9780645211542
Binding: Taschenbuch
Edition: 2nd Edition
Condition: Neu
Dimensions: 229 millimeters width by 152 millimeters height by 38 millimeters depth
Weight: 1233 grams

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Synopsis

Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.

Praise for Loyalty Programs: The Complete Guide

"Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended."

Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard

Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2).

It features:

The history of loyalty programs
Do loyalty programs work? An academic research review
The eight essential principles of a best-practice loyalty program
Loyalty psychology, biases, and heuristics
Loyalty program design frameworks and rewards
Games and gamification
Business-to-business (B2B) loyalty program approaches
Loyalty technology, emerging capabilities and Web3 loyalty
Member data capture, analysis, and usage
Loyalty marketing and member lifecycle management
Commercial modelling, benefits and considerations
Security and fraud risks and mitigations, and legal considerations
Loyalty program operations
The future of loyalty

Author Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program.

Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally.

Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).

About the Author

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