Loyalty Marketing: The Second Act

Brian Woolf

ISBN 10: 0963202545 / ISBN 13: 9780963202543

Published by Teal Books, 2001

Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0963202545I2N00

Synopsis:

This book shows what's required for success today in loyalty marketing. Using many successful programs from around the world as examples, the following questions are answered: 1. What are global best practices2. Why have some programs failed 3. How should we measure success 4. What are the common denominators of success 5. Are some programs inherently better than others 6. What keeps customers interested in the program 7. Why don't all retailers embrace loyalty marketing 8. How deeply should a loyalty program permeate a company In addition, you will learn why: 1. A loyalty program's greatest benefit is the information 2. Points programs costing 1% of sales are questionable 3. Charging a membership fee makes eminent sense 4. Best Customers are the critical success indicator 5. There's no single best strategy The lessons of this book, using retailing examples, has direct relevance to both on-line and off-line businesses across all sectors. Its purpose is to help you follow in the footsteps of the best, and avoid the missteps of the rest.

Bibliographic Details

Title: Loyalty Marketing: The Second Act
Publisher: Teal Books
Publication Date: 2001
Binding: Hardcover
Condition: As New
Dust Jacket Condition: No Jacket