The Loyalty Leap: Turning Customer Information into Customer Intimacy
Pearson, Bryan
ISBN 10: 1591844916 ISBN 13: 9781591844914
Published by Portfolio, 2012
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hardcover
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About this Item
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Appears to be unused. Orphans Treasure Box sells books to raise money for orphans and vulnerable kids. Seller Inventory # AAR-10102024-ALM020
Synopsis:
The president and CEO of LoyaltyOne Inc. demonstrates how to foster consumer trust for profitable, long-term relationships, outlining recommended practices for responsibly selecting, collecting and using customer data for effective marketing.
About the Author: Bryan Pearson is the president and CEO of LoyaltyOne Inc., a global provider of loyalty strategies, programs, and enterprise loyalty solutions and part of the Alliance Data family. As leader of LoyaltyOne, including the AIR MILES Reward Program and COLLOQUY, Pearson is a highly sought-after speaker at conferences around the globe and is widely regarded as an expert on enterprise loyalty and coalition marketing. He lives in Toronto.
Visit www.pearson4loyalty.com
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Bibliographic Details
Title: The Loyalty Leap: Turning Customer ...
Publisher: Portfolio
Publication Date: 2012
Binding: hardcover
Condition: As New