The Lovemarks Effect: Winning in the Consumer Revolution
Language: English
Published by powerHouse Books, 2006
- Hardcover
- Used
Seller: Evergreen Goodwill, Seattle, WA, U.S.A.Evergreen Goodwill
AbeBooks seller since November 7, 2006
Condition: Used - Good
£ 1.66
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Add to basketSeller Inventory # mon0000554872
- Title
- The Lovemarks Effect: Winning in the Consumer Revolution
- Author
- Roberts, Kevin
- Publisher
- powerHouse Books
- Publication year
- 2006
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 157687267X
- ISBN 13
- 9781576872673
In 2000, Kevin Roberts, CEO Worldwide of ideas company Saatchi & Saatchi said that brands were running out of juice. In Lovemarks: the future beyond brands, Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, Lovemarks has generated a wave of consumer conversations stretching over 100-plus countries.
In this follow-up book, The Lovemarks Effect: Winning in the Consumer Revolution, the people speak: consumers, owners, and marketers show the impact of Lovemarks on their lives, their businesses, and their aspirations. How consumers feel about your companytheir emotional connection to youis what now determines success. The Lovemarks Effect: Winning in the Consumer Revolution offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future.
From the aisles of the in-store experience to the power of sustainable design, from Lovemarks research to consumer stories, The Lovemarks Effect is a joyride through the evolving business landscape.
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About the Author
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Evergreen Goodwill
Seattle, WA, U.S.A.
AbeBooks seller since November 7, 2006
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