Loose Leaf for Digital Marketing
Language: English
Published by McGraw Hill, 2023
- Hardcover
- Used
Seller: Xpress Books, Hot Springs, AR, U.S.A.Xpress Books
AbeBooks seller since June 10, 2016
Condition: Used - Fine
£ 38.46
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Add to basketItem description from seller
Brand new hardcover 2025 release.
Seller Inventory # mon0000010892
- Title
- Loose Leaf for Digital Marketing
- Author
- Sachdev, Raj
- Publisher
- McGraw Hill
- Publication year
- 2023
- Condition
- Fine
- Binding
- loose_leaf
- Language
- English
- ISBN 10
- 1266214437
- ISBN 13
- 9781266214431
•Grounded in marketing theory and concepts taking a strategic and analytical approach with global examples
•Relevant chapters designed to engage students through “Thinking about Global Digital Marketing”, “Legal and Ethical Issues”, “Privacy and Security Considerations” and “Value Creation”
•Latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied
•Hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating Google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as Google Ads, Social Media, and Email Marketing.
•Designed to support multiple teaching formats through McGraw Hill’s Connect with personalized reading experience of Smartbook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.
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Xpress Books
Hot Springs, AR, U.S.A.
AbeBooks seller since June 10, 2016
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