Looking Good in Print
Roger C. Parker, Patrick Berry
Language: English
Published by Coriolis Group, 1998
- Softcover
- Used
Seller: Library House Internet Sales, Grand Rapids, OH, U.S.A.Library House Internet Sales
AbeBooks seller since February 3, 2014
Condition: Used - Good
£ 4.04
Quantity: 1 available
Add to basketItem description from seller
A completely updated and expanded version of the most widely used design companion for desktop publishers, this book features new information on service bureaus and working with color and printing, color lasers, new technologies, and much more. Part of Ventana's "Looking Good" series, it covers newsletters, ads, brochures, letterhead, flyers, business reports, and charts. Solid binding. Please note the image in this listing is a stock photo and may not match the covers of the actual item.
Seller Inventory # 123717206
- Title
- Looking Good in Print
- Author
- Roger C. Parker, Patrick Berry
- Publisher
- Coriolis Group
- Publication year
- 1998
- Condition
- Good
- Dust jacket
- No Jacket
- Book Type
- Book
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1566048567
- ISBN 13
- 9781566048569
"Synopsis" may belong to another edition of this title.
Review
Whatever your view, if such a style guide were mandatory, Looking Good in Print would be an excellent candidate. Roger Parker and Patrick Berry have achieved the difficult task of covering all the important design fundamentals in a book probably no bigger than the manual that came with your DTP application, and certainly a lot more readable.
The emphasis throughout is on providing you with the information you need to design better-looking, and therefore more successful publications. If you read only the first two chapters you will be at least as well acquainted with the basic principles of page layout as most magazine designers appear to be.
Probably the best advice--not to go anywhere near your computer until you have sketched out a few ideas with pencil and paper--comes right at the start. Every aspect of theory and practice discussed is illustrated with clear examples which occupy at least half the available space. This means you can learn quickly--by seeing how it should be done, rather than reading about it.
The authors rightly recognise that good design, especially for beginners, is more often a case of not getting it wrong, than getting it right. So, for the crash course, once you've read the first two chapters, skip to the last two--Common Design Pitfalls and Redesign, which display in graphic detail all the ugly layout accidents just waiting to befall you and how to avoid them. --Ken McMahon
"About the title" may belong to another edition of this title.
Library House Internet Sales
Grand Rapids, OH, U.S.A.
AbeBooks seller since February 3, 2014
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Library House Books and Art
24164 Front St.
Grand Rapids, OH U.S.A. 43522
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