Logos, Letterheads and Business Cards: Design for Profit. This item is unavailable.Logos, Letterheads and Business Cards: Design for Profit

This book brings together the complimentary works of "Logos" by Conway Lloyd Morgan and "Letterheads & Business Cards" by Chris Foges. The combination provides a fascinating insight into the world of logos, branding and corporate culture, followed by a study of its application to stationary. "Logos" looks in detail at a range of projects, examining the background, purpose and methodology of the design in each case, accompanied by comments from the designers themselves and illustrations of each solution and its application. "Letterheads & Business Cards" features 60 projects from around the world, analysing how briefs were met through careful use of typography, illustration, materials, format and printing techniques.

Conway Lloyd Morgan is a regular contributor to Graphics International, World Architecture and Design Monthly in Seoul. He edited the International Design Yearbook from 1995 to 1997, and was editor of the series Designing With Light and the Pro-graphics series for RotoVision. Chris Foges is a journalist specialising in design. He was editor of Graphics International and has also written several books including Magazine Design and Outsize: Large-scale Graphic Design for RotoVision.