Loewe. 100 Jahre Designgeschichte - 100 Years Design History
Language: English
Published by Av Edition Mär 2023, 2023
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 27.67
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Add to basketItem description from seller
Neuware - Loewe zählt im iF-Ranking zu den Top 10 der für außerordentliche Designleistungen ausgezeichneten, deutschen Unternehmen. Grund genug um aus Anlass des 100jährigen Jubiläums im Jahr 2023 die Designgeschichte des Unternehmens unter die Lupe zu nehmen. Der Designhistoriker Kilian Steiner unterteilt dabei in drei historische Phasen: Die erste Phase (1923 bis 1945) markiert den Aufbau und die Zerstörung der Marke Loewe. In der zweiten Phase (1945 bis 1985) standen der Wiederaufbau von Loewe und die Bewältigung zahlreicher Umbrüche im Vordergrund. Im dritten Zeitabschnitt (1985 bis 2023) fand schließlich der Aufstieg Loewes zu einer international renommierten Design-Brand statt. Erstmals werden dabei die kreativen Köpfe aus Produkt- und Kommunikationsdesign, die zum Aufbau der Marke Loewe beigetragen haben, benannt und bisher unbekannte Details der Loewe Unternehmensgeschichte herausgearbeitet.Von der Gründung 1923 über die Erfindung des elektronischen Fernsehens 1931 hat sich Loewe zu einer weltweit agierenden Design-Brand entwickelt. Die einzigartige Verbindung von German Engineering, Exzellenz, exklusivem Design und Nachhaltigkeit haben die Markenkultur geprägt.…
Seller Inventory # 9783899863901
- Title
- Loewe. 100 Jahre Designgeschichte - 100 Years Design History
- Author
- Kilian Steiner
- Publisher
- Av Edition Mär 2023
- Publication year
- 2023
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 3899863909
- ISBN 13
- 9783899863901
- Item weight
- 632 grams
- Dimensions
- 254x161x21 mm
- First design history of German cult brand Loewe
- Catalogue to accompany the exhibition in Kronach from 2 March to 31 October 2023
- Text in English and German
In the iF ranking, Loewe is among the top 10 German companies awarded for exceptional design performances. This is a good reason to take a close look at the design history of the company on the occasion of its 100-year anniversary.
The design historian Kilian Steiner distinguishes three historical phases: The first phase (1923 to 1945) marks the build-up and destruction of the Loewe brand. In the second phase (1945 to 1985), the focus was on the rebuilding of Loewe and overcoming numerous changes. The third period from 1985 onwards saw the rise of Loewe to an internationally renowned design brand. For the first time, the creative minds in product and communication design who contributed to the development of the brand are named and previously unknown details of the Loewe corporate history are revealed.
From its foundation in 1923 to the invention of the electronic television in 1931, Loewe has evolved into a globally operating design brand. A unique combination of German engineering, excellence, exclusive design and sustainability have shaped the brand culture.
Text in English and German.
"Synopsis" may belong to another edition of this title.
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