The Little Book of Big PR
Language: English
Published by HarperCollins Focus, US, 2014
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 21.21
Quantity: Over 20 available
Add to basketItem description from seller
Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.…
Seller Inventory # LU-9780814436219
- Title
- The Little Book of Big PR
- Author
- Jennefer Witter
- Publisher
- HarperCollins Focus, US
- Publication year
- 2014
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0814436218
- ISBN 13
- 9780814436219
- Item weight
- 135 grams
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign.
Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:
- Self-branding
- Media relations
- Social Media
- Networking
- Speaking engagements
- Cause-related marketing
- Selecting a PR agency
Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
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