Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
Language: English
Published by Free Press, 2011
- Hardcover
- Used
Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech
AbeBooks seller since February 18, 2015
Condition: Used - Fair
£ 3.20
Quantity: 1 available
Add to basketSeller Inventory # 1439170428-4-35743026
- Title
- Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
- Author
- Sims, Peter
- Publisher
- Free Press
- Publication year
- 2011
- Condition
- Fair
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1439170428
- ISBN 13
- 9781439170427
- Item weight
- 14 ounces
- Dimensions
- 5x0x8
Based on deep and extensive research, including more than 200 interviews with leading innovators, Sims discovered that productive, creative thinkers and doersfrom Ludwig van Beethoven to Thomas Edison and Amazons Jeff Bezospractice a key set of simple but ingenious experimental methodssuch as failing quickly to learn fast, tapping into the genius of play, and engaging in highly immersed observationthat free their minds, opening them up to making unexpected connections and perceiving invaluable insights. These methods also unshackle them from the constraints of overly analytical thinking and linear problem solving that our education places so much emphasis on, as well as from the fear of failure, all of which thwart so many of us in trying to be more innovative.
Reporting on a fascinating range of research, from the psychology of creative blocks to the influential Silicon Valleybased field of design thinking, Sims offers engaging and wonderfully illuminating accounts of breakthrough innovators at work, including how Hewlett-Packard stumbled onto the breakaway success of the first hand-held calculator; the remarkable storyboarding process at Pixar films that has been the key to their unbroken streak of box office successes; the playful discovery process by which Frank Gehry arrived at his critically acclaimed design for Disney Hall; the aha revelation that led Amazon to pursue its wildly successful affiliates program; and the U.S. Armys ingenious approach to counterinsurgency operations that led to the dramatic turnaround in Iraq.
Fast paced and as entertaining as it is illuminating, Little Bets offers a whole new way of thinking about how to break away from the narrow strictures of the methods of analyzing and problem solving we were all taught in school and unleash our untapped creative powers.
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About the Author
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Orion Tech
Kingwood, TX, U.S.A.
AbeBooks seller since February 18, 2015
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Orion Tech
6110 Royal Point Court
Kingwood, TX U.S.A. 77345
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