LinkedIn Lead Generation (Paperback)

Stop guessing on LinkedIn. Build a repeatable B2B lead engine that actually converts.

If you’re tired of “tips and tricks” guides that look good on paper but fail when you scale outreach, produce consistent content, or measure real pipeline — this book is for you. Christian Strutt draws on hundreds of live LinkedIn experiments with sellers, marketers and founders to deliver a single promise: step‑by‑step, testable tactics that create predictable B2B pipeline.

What you’ll get inside
- A proven operating model: treat LinkedIn as an integrated funnel — profiles, content, outreach, signals and ads aligned to a clear outcome — instead of disconnected tactics.
- Practical playbooks and templates: plug‑and‑play sequences, message templates, content pillars, calendar structures and company page blueprints you can use immediately.
- Data first: canonical CRM schemas, enrichment and suppression rules, Sales Navigator workflows, and the KPIs that map activity to meetings and pipeline.
- Experiment rules: how to run one‑variable tests with sensible sample sizes, stop/scale criteria and documentation so learning compounds.
- A 90‑day tactical plan: day‑by‑day and week‑by‑week actions to move from foundations to scaling, with decision rules for when to double down or pivot.
- Compliance and ops: consent capture, audit trails, dedupe flows and SLAs so growth doesn’t break privacy or delivery.

Who this book is for
- Founders and GTM leaders who need predictable pipeline without burning budgets.
- SDR and sales leaders building high‑throughput outreach systems that maintain quality.
- Marketing teams responsible for thought leadership, demand gen and content that feeds sales.
- Agencies and consultants establishing repeatable client playbooks on LinkedIn.

Core ideas you can apply today
- Define the exact outcome (meetings, opportunity value) and back your activity into that metric.
- Design a three‑stage funnel (awareness → consideration → decision) and assign offers and touchpoints to each stage.
- Build a beachhead ICP that’s measurable with firmographics, roles and LinkedIn signals — then focus.
- Use a three‑rung offer ladder (low, medium, high friction) and never skip rungs without testing.
- Make profiles conversion pages: headline, About, Featured and CTAs aligned to a single next step.
- Treat outreach as an operating system: sequences, personalization tiers, reply triage and SLAs.
- Use Sales Navigator as an event engine: lists, alerts and workflows that trigger timely outreach.
- Measure conversions between stages and use those rates for realistic forecasting.

What separates this from other LinkedIn books
- Not just theory — it’s a distillation of what actually worked in hundreds of real campaigns.
- Focus on reproducibility: templates, playbooks and operational checklists you can hand to a teammate.
- Emphasis on measurement and experiments so you scale what converts, not what looks good.

Included tools and checklists
- No‑fail operational checklist for immediate launch
- Benchmarks for acceptance, reply and meeting rates
- 90‑day tactical playbook: Foundations → Test & Learn → Iterate & Scale
- Decision rules for scaling vs stopping and common traps with quick fixes

If you want a predictable LinkedIn lead engine — not vanity metrics — this is your manual. Read it straight through or jump to the chapter that matches your problem: strategy and funnel design, ICP and positioning, profile conversion, content and editorial calendars, outreach systems, Sales Navigator mastery, ads and measurement.

Ready to stop guessing and start building pipeline? Use these playbooks, run the experiments, and scale what works. If you want a second pair of eyes on your ICP, playbook or 90‑day plan, Christian welcomes the conversation at linkedin.com/in/christianstrutt. or www.MiltonKeynesMarketing.uk