Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
Kerpen, Dave; Greenbaum, Michelle; Berk, Rob
ISBN 10: 1260453286 ISBN 13: 9781260453287
Published by McGraw-Hill Education, 2019
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Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.
This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: •Engage customers and crowdsource innovation online •Create content that resonates with consumers and provides value•Integrate social media into the entire customer experience•Effectively deal with criticism and negative feedback on social media•Grow your audience across social channels, and much more
About the Author: Dave Kerpen (Port Washington, NY) is a serial entrepreneur, among the most popular writers in LinkedIn’s Influencer program, and one of the most-read contributors for Inc.com. He’s a frequent keynote speaker and has been featured by CNBC, BBC, ABC World News Tonight, the CBS Early Show, the TODAY Show, the New York Times, and more.
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Bibliographic Details
Title: Likeable Social Media, Third Edition: How To...
Publisher: McGraw-Hill Education
Publication Date: 2019
Binding: paperback
Condition: Good
Edition: 3rd Edition
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