The Life of Y: Engaging Millennials as Employees and Consumers
Debashish Sengupta
Sold by SMASS Sellers, IRVING, TX, U.S.A.
AbeBooks Seller since 22 February 2022
New - Soft cover
Condition: New
Quantity: 5 available
Add to basketSold by SMASS Sellers, IRVING, TX, U.S.A.
AbeBooks Seller since 22 February 2022
Condition: New
Quantity: 5 available
Add to basketBrand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.
Seller Inventory # ASNT3-43298
1st prize in the DMA-NTPC Management Book Awards, 2018.
Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world’s most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.
The 2016 millennial survey by Deloitte on millennials has alarming news for companies the world over. Majority of the millennials or Gen Y workers are likely to change their companies by 2020. While the world over similar trends are visible, India ranks third where the probability of Gen Y workers leaving their current companies is maximum. The survey also points to the fact that this lack of loyalty may be a sign of neglect that millennials might be facing in their organizations. Such poor levels of engagement of millennial workers in India and rest of the world are a huge red flag for all companies. Poor engagement will not only have cost implications but also have huge negative implications on the growth, profitability and sustainability of companies, especially when the going is not particularly easy for most of the industry sectors.
This book attempts to create a deep empathy for millennials and is a result of the author’s extensive research spanning almost a decade. The book dives deep into the life of Generation Y and seeks to create an unbiased understanding about this generation, thereby exploding the perceptual myths and stereotypes about them. Based on the research, the book suggests a new strategy to engage with the millennial generation in the workplace and marketplace in particular and the society in general. It provides a consultative guidance to engaging millennials seeking to replace the old models and designs of engagement.
Debashish Sengupta, a dual PhD, completed his PhD in management from Central University of Nicaragua (UCN) and Azteca University, Mexico. He is certified in ′Improving Business through a Culture of Health′ from Harvard Business School, ‘Social Psychology’ from Wesleyan University, US and ‘Leadership Development’ from , and Japan Management Association. He is an award-winning author. His book The Life of Y: Engaging Millennials as Employees and Consumers (SAGE Publications) recently won the first prize at the DMA-NTPC Management Book Awards― a national-level award in India. The book has not only become a bestseller, but it has also been featured in the library collections by Stanford University. Dr Sengupta is also the co-author of the Crossword Bestseller and KPMG-cited book Employee Engagement. He has authored five other acclaimed books. His research papers have been published in leading international journals. His papers have featured in leading international journals including TQR (The Qualitative Report); International Journal of Learning Management Systems; PM World Journal; Journal of Project, Program & Portfolio Management; and Journal of Business and Retail Management Research to name a few. Besides this, he has written for numerous business media publications and has over 100 publications to his credit. Recently, he was featured globally as the ‘author of the week’ by PM World Journal, USA, to honour his research contributions. He occasionally writes for reputed business media publications. He has received several research awards in his career spanning over two decades, including best paper awards and young researcher award.
Dr Sengupta is the Asia Editor of a London-based leading global business magazine The Future of Earth: Environment, Economy and Society. He is a much-sought-after speaker, trainer and business consultant to various Indian and multinational companies. His strategic and practical insights guide leaders of large and small organizations worldwide, through his teaching, writing and direct consultation to major corporations and governments.
Dr Sengupta presently teaches human resource and strategy at the Royal University for Women Bahrain. He has teaching experience spanning nearly two decades and has taught students from India, the USA, Europe and Far East.
"About this title" may belong to another edition of this title.
We sell Brand New Textbooks requied for studies in the Univesity. We have been in this business for the past 14 years and we know how to keep our customers happy and satisfies by providing them the required course material and the most affordable prices.
If you are a consumer you can cancel the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
INFORMATION REGARDING THE RIGHT OF CANCELLATION
Statutory Right to cancel
You have the right to cancel this contract within 14 days without giving any reason.
The cancellation period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the the last good or the last lot or piece.
To exercise the right to cancel, you must inform us, SMASS Sellers, 1944 LOMA LINDA DR., 75063-3924, IRVING, Texas, U.S.A., +1 4699865502, of your decision to cancel this contract by a clear statement (e.g. a letter sent by post, fax or e-mail). You may use the attached model cancellation form, but it is not obligatory. You can also electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". If you use this option, we will communicate to you an acknowledgement of receipt of such a cancellation on a durable medium (e.g. by e-mail) without delay.
To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired.
Effects of cancellation
If you cancel this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to cancel with contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to us or SMASS Sellers, 1944 LOMA LINDA DR., 75063-3924, IRVING, Texas, U.S.A., +1 4699865502, without undue delay and in any event not later than 14 days from the day on which you communicate your cancellation from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of cancellation
The right of cancellation does not apply to:
Model withdrawal form
(complete and return this form only if you wish to withdraw from the contract)
To: (SMASS Sellers, 1944 LOMA LINDA DR., 75063-3924, IRVING, Texas, U.S.A., +1 4699865502)
I/We (*) hereby give notice that I/We (*) withdraw from my/our (*) contract of sale of the following goods (*)/for the provision of the following goods (*)/for the provision of the following service (*),
Ordered on (*)/received on (*)
Name of consumer(s)
Address of consumer(s)
Signature of consumer(s) (only if this form is notified on paper)
Date
* Delete as appropriate.
We ship all orders from our Multiple warehouses by Tracakble method only. We have tie up with Fedex, DHL, UPS and USPS for our logistics requirements. All tracking numbers are available within 48 hours of processing the order.
| Order quantity | 5 to 10 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 0.00 | £ 0.00 |
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.