Lexicalisation de l'Onomastique Commerciale: Creer, Diffuser, Integrer: Créer, Diffuser, Intégrer: 48 (Gramm-R)
Language: French
Published by PIE - Peter Lang, 2020
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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new edition. 722 pages. French language. 8.27x5.83x1.63 inches. In Stock.
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- Title
- Lexicalisation de l'Onomastique Commerciale: Creer, Diffuser, Integrer: Créer, Diffuser, Intégrer: 48 (Gramm-R)
- Author
- Le Tallec-Lloret, Gabrielle (Editor) / Van Raemdonck, Dan (Editor) / Altmanova, Jana (Editor)
- Publisher
- PIE - Peter Lang
- Publication year
- 2020
- Condition
- Brand New
- Binding
- Paperback
- Language
- French
- ISBN 10
- 2807606369
- ISBN 13
- 9782807606364
- Item weight
- 0.93 kilograms
Les effets du développement de la société de consommation et d’un marché très concurrentiel sont perceptibles de manière privilégiée dans l’essor de l’onomastique commerciale qui occupe un espace de plus en plus important dans notre communication. L''ensemble des articles réunit dans le présent ouvrage se propose de mener une réflexion sur les processus de lexicalisation des noms de marque et de produit, sur leurs motivations, ainsi que sur la complexité de leur encadrement sémantique. En effet, les noms de marque qui entrent dans nos conversations, dans la presse, dans les discours spécialisés, mais aussi dans la musique, le cinéma et la littérature représentent des unités de désignation difficiles à catégoriser, se trouvant à la marge de toute analyse lexicologique, tout comme les noms propres auxquels ces derniers sont souvent assimilés. Cependant, bien que leur rôle soit souvent dénotatif, dans le discours ils se chargent de connotations supplémentaires produisant des effets de sens bien précis.
La réflexion menée ici vise à examiner l’onomastique commerciale et sa symbolique en tenant compte du système morphosémantique de la langue française, le plus souvent en relation avec différentes variétés du français ou avec d’autres langues : ce renouvellement lexical de la langue française laisse ainsi apparaître à la fois l’exploitation du patrimoine lexico-phonétique et lexiculturel français, mais aussi une homogénéisation des sons et des sens à l’ère de la mondialisation.
"Synopsis" may belong to another edition of this title.
About the Author
Jana Altmanova est Professeure associée en linguistique française à l'Université de Naples « L'Orientale ». Ses recherches en morpho-sémantique portent notamment sur l'étude synchronique et diachronique du lexique avec une attention particulière à la néologie et à la sémantique du nom propre. Elle s'intéresse également à l'analyse de l'encodage de la subjectivité dans les processus énonciatifs caractérisant aussi bien le discours littéraire que les discours spécialisés.
Depuis 2013, Gabrielle Le Tallec-Lloret est Professeur de linguistique à l'Université de Paris 13- Villetaneuse. Elle a dirigé le laboratoire en sciences du langage LDI Lexiques-Dictionnaires-Informatique, UMR 7187 du CNRS. Ses recherches en linguistique du signifiant portant sur des phénomènes syntaxiques (français, espagnol) se sont récemment élargies au lexique de la langue française contemporaine centrées sur les phénomènes de troncation.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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