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Bibliographic Details

Title: Letters That Sell: 75 Ready to Use Letters to Help You Sell Your Products, Services and Ideas
Publisher: McGraw-Hill
Publication Date: 1987
Language: English
ISBN 10: 0809246848
ISBN 13: 9780809246847
Binding: Soft cover
Condition: good

About this title

Synopsis

"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters." -- Gerhard Gschwandtner, Publisher Personal Selling Power "I found it to be an extremely instructive, well-documented, and helpful book. It [is] an important new reference tool for professional copywriters and the busy business executive alike." -- Ray Roel, Editor Direct Marketing Magazine With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these model letters cover every business situation from direct-sell to customer service and novelty letters, each accompanied by invaluable marginal notes that will enable you to tailor them to your specific goals. Edward Werz, direct-mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without Letters That Sell. Whether you are selling a product, a service, or an idea, Letters That Sell will provide fresh insights to veteran letter writers and make the novice feel like a pro. This handy reference also includes:

The four crucial elements every sales letter must have
Attention-grabbing words
Notes on writing style
Closings that are sure to get results
Transitions that work
Maintaining credibility

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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