The Learning Trap : How Byju'S Took Indian Edtech For A Ride
Language: English
Published by Juggernaut Publication Nov 2023, 2023
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 11.27
Quantity: 2 available
Add to basketItem description from seller
Neuware - Byju's went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the 'Fear of Missing Out', made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju's is symbolic of all that is wrong with the edtech industry.
Seller Inventory # 9789353452322
- Title
- The Learning Trap : How Byju'S Took Indian Edtech For A Ride
- Author
- Pradip K. Saha
- Publisher
- Juggernaut Publication Nov 2023
- Publication year
- 2023
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 9353452325
- ISBN 13
- 9789353452322
- Item weight
- 208 grams
- Dimensions
- 199x133x20 mm
Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.
Pradip K. Saha broke most of the news stories about Byju’s. In this book, he offers a meticulous analysis of the company and its charismatic founder, alongside the history, the successes and the missteps, based on his reportage and deep research. This is a mustread for anyone interested in edtech, and in the dizzying rise and fall of India’s most famous unicorn.
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