The Learning Trap: How Byju S Took Indian Edtech For A Ride
Language: English
Published by Juggernaut, 2023
- Softcover
- New
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
AbeBooks seller since January 30, 2009
Condition: New
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Item description from seller
Byju s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the Fear of Missing Out , made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju s is symbolic of all that is wrong with the edtech industry. Pradip K. Saha broke most of the news stories about Byju s. In this book, he offers a meticulous analysis of the company and its charismatic founder, alongside the history, the successes and the missteps, based on his reportage and deep research. This is a mustread for anyone interested in edtech, and in the dizzying rise and fall of India s most famous unicorn.
Seller Inventory # 152101
- Title
- The Learning Trap: How Byju S Took Indian Edtech For A Ride
- Author
- Pradip K. Saha
- Publisher
- Juggernaut
- Publication year
- 2023
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9353452325
- ISBN 13
- 9789353452322
Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.
Pradip K. Saha broke most of the news stories about Byju’s. In this book, he offers a meticulous analysis of the company and its charismatic founder, alongside the history, the successes and the missteps, based on his reportage and deep research. This is a mustread for anyone interested in edtech, and in the dizzying rise and fall of India’s most famous unicorn.
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Vedams eBooks (P) Ltd
New Delhi, India
AbeBooks seller since January 30, 2009
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